Buying Experience Plan™
Step 1 - Brand Foundation
“Brand is the promise of the value you receive.” – Tom Peters
The first step in creating an effective selling plan is establishing how your team will communicate your branding. Your Brand Foundation is a concise document that outlines how your marketing, advertising, and sales team will speak to the marketplace.
Your personalized Brand Foundation ensures that every person in your company delivers a consistent message to create an experience that promotes your value and differentiation over the competition.
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A. To start, we follow our three commandments of marketing:
- Know Thy Self
- Know Thy Customer
- Know Thy Competition
Our process uncovers your company’s vision, passion, and core expertise, and then, surveys your customers and interacts with your competitors to create your personalized Brand Foundation. |
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B. Propel builds the gathered information into one concise document—your customized Brand Foundation.
This document outlines your:
- Target audience
- Client thought process
- Your Brand Promise (including Key Benefit Message) and
- Your Brand Payoff (Why your clients will believe your Brand Promise).
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Propel develops your Brand Foundation in just 30-45 days. Are you ready for your team to deliver a consistent message?
GO TO STEP 2 >
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