Brand Foundation

Sales Process

Sales Training

Sales Support Collateral

Marketing / Lead Generation

Retention Marketing
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Buying Experience Plan™

Step 2 - Sales Process
Step-by-step – a selling plan that guides your team through the most effective communication practices.

Sales process is a systematic approach that goes beyond sales training and performance to a company wide communication to create a buying experience. Our sales process helps your company control sales, achieve customer interaction, and recognize predictable revenue generation.

New leads are a waste of marketing and advertising dollars if your sales team is unable to close the business. Communicate a consistent message and create an experience in a systematic approach by:

  • Building your brand.
  • Proving your value.
  • Adding structure and predictability.
  • Increasing your closing ratio.
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1. Best Practices

Create Best Practices in all aspects of selling.

Lead Generation

  • Generating new opportunities.
  • Receiving the incoming call.
  • Setting up the sale.

Direct Sales

  • Uncovering needs in the first meeting.
  • Proving your value and differentiation.
  • Initiating the proposal process.
  • Closing WIN/WIN relationships.

Client Retention

  • Maintaining repeat and referral business.
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2. Stages of Selling

Our plan breaks down the sales cycle into a series of stages that are designed to create an experience that promotes your value of doing business with you.

The “sales cycle” includes every aspect of client acquisition and retention in four major stages:

Stage 1 – Engage
Use marketing and advertising to prove the value of contacting you.

Stage 2 – Educate
Use direct sales to understand the prospects needs and educate them on their options.

Stage 3 – Close the Win/Win Sale
Prove the value of using your product or service to address the prospect’s needs.

Stage 4 – Retention Marketing
Use ongoing value-added information and updates to retain long-term customers and a healthy referral source.
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3. BACK IT UP

We provide your sales team with the tools to guide them the whole way through the process:

Sales Support: sales support material

  1. We provide a documented step-by-step plan for selling.
  2. We create training scripts for your sales team.
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